It's not really visual thinking, but this just irks me. Xerox's new color campaign supports all of us who like color in documents (good so far) but the ads take as their central point a set of "hard numbers" with no meaning and no attribution (not so good).
Color means: 82% more attention, 73% more comprehension, 80% better brand recognition, 39% more memorable impression -- these are their numbers, I'm not making this up.
Then again, maybe they are. Nowhere in their print or online adds could I find a attribution to what study is being quoted, what the comparisons are made against (black & white? tomatoes?) or context of any sort.
Yes, these are juicy numbers. Too bad we don't know what percent real juice.
(It's really a drag too, cause these would be great numbers to quote in a meeting with publishers.)
Yes, fake statistics raise credibility 82%, while real numbers only raise it 87.25%. So why bother? :-)
Posted by: Dan | March 27, 2006 at 10:55 PM
On the other hand, I'm sure they have studies showing that "statistics" and "hard numbers" (even if made up) give an impression of 82% better credibility. =)
Posted by: Xavier | March 26, 2006 at 07:03 AM