It's not really visual thinking, but this just irks me. Xerox's new color campaign supports all of us who like color in documents (good so far) but the ads take as their central point a set of "hard numbers" with no meaning and no attribution (not so good).
Then again, maybe they are. Nowhere in their print or online adds could I find a attribution to what study is being quoted, what the comparisons are made against (black & white? tomatoes?) or context of any sort.
Yes, these are juicy numbers. Too bad we don't know what percent real juice.
(It's really a drag too, cause these would be great numbers to quote in a meeting with publishers.)