Wal-Mart is making a remarkable commitment to business,
social and environmental sustainability. CEO Lee Scott has announced – among numerous
other momentous initiatives – that the company will reduce its
"carbon footprint" (global contribution to Greenhouse Gas emissions)
by 20 percent in the next seven years. For the world's largest company to unilaterally
make a commitment that exceeds the standards called for by the Kyoto Treaty is
a sign that sustainability has hit the big time.
For the past several weeks I've been working with members of the Wal-Mart Business Sustainability teams in developing a set of visuals to help explain what the company hopes to achieve in sustainability, and how they plan to achieve it. It is a fascinating project, and one that I am honored to have been invited to participate in.
This week I'm at the Bentonville, AR headquarters of Wal-Mart to participate in the Sustainability Summit. Tomorrow should be an eye-opening day as both CEO Scott and Al Gore make presentations on the global impacts of sustainability.
Meantime, when I arrived at the airport and went to collect my rental car (in the spirit of sustainability, I'd booked a "compact"), something else entirely was waiting for me. There in Hertz slot 28 was nothing less than a 2006 red Mustang SOHC V6. Wow. And to think that just yesterday I’d been lustily pointing out to my wife yesterday all the new Mustangs cruising along Hwy 1 through Big
The owner’s manual reads: “Congratulations on owning a true
piece of American culture.” Vrooom.
Sustainability. Red V6 Mustang. I think I’m a little conflicted right now.