Wow - somebody's convinced of the power of solving problems with pictures. UPS has just spent $35 million with the Martin Agency to launch a new ad campaign featuring a guy drawing pictures on a whiteboard. I like that.
According to company press releases, the ""UPS Whiteboard" is the biggest shift in brown's advertising since 2002.
The ads are nicely done, and I agree with UPS's explanation that " 'Whiteboard' - though the use of a no-nonsense, simple graphic approach
- boils down the highly complex nature of UPS's global delivery, supply
chain, technology and other services."
Watching the ads, I kept wondering who was the guy doing all the drawing. It didn't seem likely that any old actor could be doing all that sketching. It turns out that after The Martin Agency looked at 1,000 potential actors, they decided to use their own creative director, Andy Azula.