UPS browns the whiteboard
Wow - somebody's convinced of the power of solving problems with pictures. UPS has just spent $35 million with the Martin Agency to launch a new ad campaign featuring a guy drawing pictures on a whiteboard. I like that.
According to company press releases, the ""UPS Whiteboard" is the biggest shift in brown's advertising since 2002.
The ads are nicely done, and I agree with UPS's explanation that " 'Whiteboard' - though the use of a no-nonsense, simple graphic approach - boils down the highly complex nature of UPS's global delivery, supply chain, technology and other services."
Watching the ads, I kept wondering who was the guy doing all the drawing. It didn't seem likely that any old actor could be doing all that sketching. It turns out that after The Martin Agency looked at 1,000 potential actors, they decided to use their own creative director, Andy Azula.
How come he doesn't have to wear brown?
thats jimmy chamberlin from smashing pumpkins
Posted by: peter | December 05, 2008 at 08:00 PM
this guy sucks as do his ads. unless you're starring in a broadway revival of fast times at ridgemont high please get a haircut. go fedex!
Posted by: hate this campaign | July 06, 2008 at 07:30 PM
the guy is a condescending prick.
I would rather watch the burger king guy
Posted by: math_phd | March 20, 2008 at 04:25 PM
what the hell no brown prison outfit to wear?No united prison system outfit.
Posted by: michael jacob | November 24, 2007 at 04:26 PM