The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
Dan Roam. Penguin/Portfolio, $24.95 (270p) ISBN 978-1-59184-199-9
"The premise behind Roam's book is simple: anybody with a pen and a scrap of paper can use visual thinking to work through complex business ideas. Management consultant and lecturer Roam begins with a “watershed moment”: asked, at the last minute, to give a talk to top government officials, he sketched a diagram on a napkin. The clarity and power of that image allowed him to communicate directly with his audience. From this starting point, Roam has developed a remarkably comprehensive system of ideas. Everything in the book is broken down into steps, providing the reader with “tools and rules” to facilitate picture making. For forward-thinking management types, there is enough content in these pages to drive many a brainstorming session. Illus. (Mar 13)"