The subtitle of my book is "solving problems with pictures", which I have always meant to describe the kinds of problems typically encountered in business (who is doing what, why are they doing it, where do I fit in the plan, what is the plan, where should we be going, how are we going to get there, etc.) and the pictures that can help clarify the answers (an org chart, a schematic, a concept map, a Venn diagram, a timeline, etc.).
Yet when I discussed my book ideas with my brother in law Patrick Achi over dinner the other night in France, he interpreted my title differently. Patrick is an ex-Andersen consultant and now is the Minister of Economic Infrastructure of the Ivory Coast. As an ex-consultant, he perfectly understood understood the rational direction of my thinking, but as a politician in a troubled country he was more interested in the emotional power of imagery.
![Patrick_achi Patrick_achi](https://digitalroam.typepad.com/photos/uncategorized/patrick_achi.jpg)
In only the past four years, Ivory Coast has gone from being the showcase nation of Western African democratic and economic achievement to yet another African nation tottering of the edge of outright civil war. The fall has been fast and terrible, and Patrick was full of angst and wonder at the speed with which formerly friendly peoples can turn on each other.
As a Minister in the coalition National Unity government, Patrick spends most of his time listening to as many people across his country as he can, and conveying their voices to the world at large. In listening to his countrymen and women describe to him their difficulties, he constantly sees how words fail to adequately convey the root ideas that people wish to express. He challenged me to think about how images might help bridge this gap in the power of language. I'm left humbled by this challenge.
Patrick's insights into the power of images comes from many sources, and of late he has been studying the symbol priests of ancient Egypt. These priests spent decades learning to use hieroglyphics to describe the space between ideas and words, and Patrick suggested that I spend time researching what was already known 6,000 years ago.