In my weekly scour of the web for all things "back of the napkin", I came across an amazing article. It turns out that way back in 1999 (yes, that would be "Web 1.0" for anyone who remembers the world before social networking), Chief Executive Magazine published a fantastic story on the exhibit at the American Corporate Hall of Fame in Toledo, Ohio showcasing the 1,215 most important cocktail napkins of all time.
"How could I have missed this for eight years?" I said to myself. "This is truly the motherload -- exactly what I've been looking for in order to spice up my workshops and keynotes! Imagine being able to show not just six or seven breakthrough business napkins, but HUNDREDS!!"
I immediately searched for online references to the American Corporate Hall of Fame in Toledo... but found nothing.
Then I searched for Len Cavuto, chairman of the Great Lakes Cocktail Napkins Manufacturers Association, who was quoted in the article with the best napkin comment of all time:
"The cocktail napkin industry is
proud of the role it has played in shaping the industrial landscape of
America. By making available a tasteful literary
appurtenance to the entrepreneurial community, we feel that we have
contributed in no small measure to making the American dream come true.
Remember that the next time you sop up a spilled Bud with our napkins.
Yes, our products are absorbent. But they are so much more."
Alas, I couldn't find any links to either Len or the Great Lakes Cocktail Napkins Manufacturers Association.
"Hmm," I thought to myself, "It looks like I really missed the boat on this one. Where *was* I back in 1999, and *what* was I thinking?"
Then I read the byline. Joe Queenan. That would be the Joe Queenan of the "Red Lobster, White Trash and the Blue Lagoon," fame, a
self-proclaimed "full time son of a bitch" who has "never deviated from [his] chosen
career as a sneering churl." I had to admit it: my love for breakthrough napkins aside, I'd been had.
Too bad. I was really looking forward to seeing that "Buy Two, Get One Free" circular whose reverse side carries the business plan for General Motors. I wonder what Queenan would think about a book dedicated to drawing business napkins...