Businessweek.com this week features "The Back of the Napkin" as the basis for their slide show on the rise of quick sketching as a business tool.
Online editor Douglas MacMillan interviewed me in NY last week where we had a great time swapping napkin stories. I may be biased, but I think his article makes a great case for why my own clients (Wal-Mart, Infosys Consulting, Microsoft) and others (UPS) are turning to simple drawings as effective problem-solving tools.
This is awesome! This is similar to a technique and tool used in Lean transactional and manufacturing problem solving called GEMBA (go and see) and then drawing out what the team of problem solvers saw and then drawing out what the solution is. GREAT article! Nice ideas on communication efficiency!
Posted by: David Yunck | April 08, 2008 at 08:53 AM
Its always been part of engineering. Normal people are going to think they are smart as engineers now. Of course they won't be and this is a dangerous situation. Sketching must be outlawed!
Posted by: Fred | March 03, 2008 at 12:06 PM
Thanks David,
I've been reading your blog as well, and likewise keep wondering why we only cross paths now. Looking forward to meeting you at MIX!
- Dan
Posted by: Dan | February 26, 2008 at 07:03 PM
That was a great article. I can't believe I am just discovering you now. I'll be speaking at Mix 08 as well, Hope to meet you there.
Posted by: David Armano | February 25, 2008 at 07:22 PM