Paul Williams is an interesting guy. After leading marketing efforts at Starbucks and Disney, he headed to Amsterdam to found his own innovation lab, and Idea Sandbox was born. Among other ideas, every month Paul sponsors a virtual book tour where bloggers and authors meet.
This month, I'm honored that Paul selected The Back of the Napkin as the book in the spotlight.
Jeff De Cagna kicks off the tour on his Principled Innovation blog with a podcast we recorded yesterday.
Talking with Jeff was great. Among other things, he let me really go into detail on several of the aspects of visual thinking that I find most compelling. I appreciate all the time Jeff spent, and I hope you find the interview interesting.